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Access By Design

Clarifying How Policies Must Change to Move Your Mission Forward

If you can’t define what needs to change, you can’t influence it.


Access by Design is a four-month consulting engagement that helps organizations translate business challenges into clear, actionable policy positions.

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Whether you’re working to expand access to your service, remove market barriers, or align regulation with innovation—this program helps you discover what you need to change, so you can work toward changing it.

Whom This is For

This service is for you if you:

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  1. Know policy impacts your business but can’t quite pinpoint how

  2. Are introducing an innovative product or service that’s hitting regulatory or reimbursement barriers

  3. Need clarity around what laws, rules, or perceptions must change for your market to grow

  4. Want to shift from reacting to policy changes to shaping them proactively

  5. Lead a company or association that needs a clear, credible advocacy agenda

  6. Are preparing for legislative or regulatory engagement but lack a unified position

What You'll Gain

By the end of this program, you’ll have a clear, evidence-based policy narrative—and the confidence to communicate it effectively. You’ll discover how to:

 

  1. Identify the specific policy, regulatory, or structural barriers limiting access

  2. Translate operational challenges into actionable policy goals

  3. Build internal alignment among executives, communications, and government affairs teams

  4. Develop concise, persuasive position statements that resonate with policymakers

  5. Anticipate counterarguments and craft data-driven responses

  6. Create a messaging framework that guides your advocacy, communications, and partnerships

What Your Membership Includes

Over four months, Murray Strategies helps you uncover the “why” behind your policy priorities and design a clear roadmap for influence:

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  1. Monthly strategic sessions to define, refine, and test policy positions

  2. Barrier analysis and issue mapping to identify what’s blocking access

  3. Stakeholder interviews and alignment workshops to unify messaging

  4. Policy narrative development rooted in impact, innovation, and public good

  5. Position papers and briefing templates for legislators, regulators, or partners

Get Started Today

Your product or service has value—but access depends on clarity.

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At $3,499 for four months, Access by Design helps you move beyond talking points to create a policy agenda that opens doors, reduces friction, and drives adoption.

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But defining your policy position takes more than expertise—it takes focus, collaboration, and readiness to lead the conversation. That’s why we start with a discovery conversation to understand your product, barriers, and policy goals.

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It’s not about theory—it’s about strategy that works.

If you’re ready to define what needs to change to move your mission forward, the time to start is now.

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