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Small organizations often assume media coverage belongs to the giants—brands with big budgets, flashy campaigns, or built-in influence. But when I led a communications department with a very modest PR budget, I learned that coverage isn’t about size. It’s about the story. And the stories worth telling are often hiding in plain sight. Our team’s job was to uncover them. That meant walking through departments, asking questions, and paying attention to what everyone else overloo

In 2018, my father died of esophageal cancer. Recently, my father-in-law informed me he's battling stage-four small bowel adenocarcinoma (SBA). When he first informed my wife and me, he said, "Don't come out. Let's wait and see how the chemotherapy goes." I knew from my father's battle, that "waiting until..." is a poor assumption. And, given the survival rate for SBA is extremely low — around 30% over five years  — "waiting" doesn't seem like a luxury. During my father's bat

If you're responsible for multi-state government relations, you understand the logistical challenges — a calendar full of committee hearings, deadlines, competing priorities, multiple advocates, and opponents. To bring focus to multi-state work, allow me to suggest grouping states into three categories: Right-to-Win States , Must-Win States , and Follow-On States . For me, Right-to-Win States  were those where we deserved  to win because the policy solution directly aligned w

In the world of public policy, a good lobbyist  can be an invaluable asset. I've had the privilege of working with amazing lobbyists who...