Advocacy In Action
Mobilizing Voices. Building Influence. Producing Change.
The most powerful advocacy doesn’t happen in the halls of government—it happens in the hearts of people.
Advocacy in Action is a six-month program that helps organizations activate and equip their supporters, members, and stakeholders to advocate effectively for shared policy goals.
This isn’t about partisanship or pressure—it’s about purpose, persuasion, and participation.
Whom This is For
This service is for you if you:
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Want to mobilize your members, employees, or volunteers to engage in policy conversations
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Struggle to turn interest and passion into organized advocacy efforts
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Need to build a culture of civic engagement within your organization
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Want to amplify your mission through stories and voices that resonate with decision-makers
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Are preparing for a legislative session, campaign, or key policy moment
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Lead a nonprofit, association, or purpose-driven business ready to move to action
What You'll Gain
By the end of this program, your organization will have the structure, tools, and confidence to turn supporters into effective advocates. You’ll discover how to:
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Identify, recruit, and train advocates aligned with your mission
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Develop simple, actionable calls-to-action that drive participation
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Build message discipline so your advocates speak with one clear voice
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Leverage storytelling to connect personal experiences to policy impact
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Measure success and refine your advocacy strategy for lasting influence
What Your Membership Includes
Over six months, Murray Strategies partners with you to design and implement a customized constituent advocacy program:
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Monthly strategy sessions focused on planning and activation
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Advocate training toolkit with scripts, talking points, and digital resources
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Campaign calendar and content templates for sustained engagement
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Storytelling and media guidance to elevate authentic voices
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Tracking dashboards and reporting templates to measure participation and impact
Get Started Today
Real change begins when ordinary people find their voice—and use it.
At $2,499 for six months, Advocacy in Action helps you harness that power by equipping your community to speak up with clarity, courage, and credibility.
But successful advocacy requires more than a good cause—it requires readiness, coordination, and commitment. That’s why we start with a discovery conversation to understand your audience, goals, and opportunities for mobilization.
It’s not a pitch—it’s the first step in building an advocacy culture that lasts.
If you’re ready to transform support into influence, your movement starts here.