Value is the key to influence (2/2)
- Bryan Murray
- Mar 3
- 1 min read
In the first post, I spoke about the need to communicate your organization's value clearly and succinctly. In this post, I give you the equation with which to do so.
Here it is:
We do X, so that Y.
X is what you do; Y is the outcome of what you do.
See, simple. But not easy.
If you're like most organizations, you will find it difficult to cull your activity to the least common denominator--but you must have the discipline to do it. If not, you will dilute your value and confuse the public.
Take some time to workshop this. I'm here to help if yoiu need me. Just shoot me an email.
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